Agency Academy £79/mo Cancel any time
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Agency Academy · A community for freelancers & agency owners

A community of freelancers and agency owners building a better work/life balance

Weekly group calls, an active Slack community where members pass work to each other, and people who genuinely get the challenges. Built for anyone who wants a better business, not a bigger empire.

£79/month
Cancel any time
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Who it's for

Whether you freelance or run an agency, you belong here

Most business advice assumes you want to scale fast and sell up. This is for the rest of us: the freelancers and small agency owners who want steady work, fair pay, and a life outside the laptop.

Designers & developers Marketers, copywriters & SEO UX & user researchers Digital consultants Still deciding whether to go freelance

Different job titles, same daily problems.

The whole point

A better life, not a bigger empire

If you're chasing 10x growth and a big exit, this isn't the place for you, and that's fine. We focus on building sustainable businesses that fund the life you actually want. The same dream most of us had when we first went out on our own. Fewer flashy promises, more practical help with the things that get in the way.

What we actually talk about

The practical problems nobody warns you about

We don't teach you theory. We talk about the messy, real stuff.

Finding better clients and a pipeline that doesn't dry up
Pricing your work without quietly underselling yourself
Managing stakeholders and the occasional difficult client
Getting through the slow months without panicking
Working fewer hours and building in more flexibility
Figuring out what AI actually means for how we work
The AI question

Working out what AI actually means for us

AI is changing how clients buy and how we deliver, whether we like it or not. Some of it is genuinely useful. A lot of it is noise dressed up as a revolution.

Inside the Academy we compare notes honestly: what's saving people real time, what's a waste of an afternoon, and how to stay valuable when the tools keep shifting under our feet. You don't have to work it all out on your own.

What's included

Everything in your membership

01 · Live

Weekly group calls

An hour each week to bring your challenges and get answers from the group and an experienced host. Calls happen at 3:30pm UK Time on Thursdays, to accommodate as many timezones as possible.In your timezone: {{ localCallTime }}

02 · Always on

A Slack community

Ask a question at 11pm and someone usually answers by morning. Find collaborators, swap referrals, and pick up work when a member posts that they need a developer, designer, or another pair of hands.

03 · On demand

A library at your back

Every call is recorded, transcribed, and summarised. On top of that, members get a growing library of guides, books, slide decks, and other practical resources to draw on whenever you need them.

Can't make a call?

No problem. Every session is recorded with a full searchable transcript and summary. You can even submit your questions in advance and watch the answer later.

Join the Academy · £79/month
The real value

The best advice in here rarely comes from one expert at the front. It comes from members who have just solved the exact problem you're stuck on.

Someone has already fired the wrong client, mispriced a big project, or survived a terrifyingly quiet few months. You get to learn from their scars instead of collecting your own.

That's the bit you can't get from a course or a YouTube video: a room full of people who do what you do, willing to tell you the truth.

Collaborators, not rivals

Win work from each other

Worried these people are your competitors? It rarely works out that way. Members regularly pass work between themselves. Someone posts "I need a developer for a project" or "anyone do SEO?" and it goes to a person they already trust from the calls.

The people in here are far more likely to become collaborators and referral partners than rivals. They're the folks you call when a project is too big to handle on your own.

Common questions

Common questions

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Paul Boag
Who runs it

I'm Paul Boag

I've spent 16 years running an agency, 11 as an independent consultant, and 29 years building online communities. I host the calls and stay active in Slack every day.

But think of me as a fellow member who happens to have made most of these mistakes already, rather than a coach lecturing from the front.

16years running an agency
11years as an independent consultant
29years running online communities
dozens of agencies & freelancers coached
What members say

From the people already inside

Worth every penny

Paul Boag's Agency Academy has totally changed how I run my design agency. It's helped me streamline my daily tasks, organize the team better, and rethink where we're headed.

Tom Bradley
Tom Bradley
Root Studio

Truly supportive

Paul has cultivated a truly supportive and collaborative environment where professionals come together to share knowledge and ask for advice. It feels like a safe space where everyone is genuinely interested in helping one another succeed.

Paul Edwards
Paul Edwards
icw.digital

A no-brainer

I've been part of the Agency Academy since the beginning. It's like being part of a mastermind group, but with only those who know the pressures, risks, and sacrifice of running an agency. I always come away with new ideas to make my agency better.

Dino Maiolo
Dino Maiolo
Cabaretti
How it works

From signing up to your first call

1

Subscribe

Join today for £79 a month. Cancel easily at any time.

2

Meet others

Once you're in, I'll email you about joining Slack and meeting the community.

3

Attend a call

Your first call is the Thursday after you join, at 3:30PM London time over Google Meet.

4

Watch the archive

Dive into our library of recorded calls and search for the topics you care about.

Start learning for £79 a month

Weekly group coaching & community calls
Active Slack where members pass work & referrals
Regular advice & frameworks for running your business
Discounts on one-to-one coaching
Recordings, transcripts & summaries of every call
Cancel at any time

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Secured by Stripe · cancel any time

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From here you'd be taken to Stripe to complete the £79/month payment. Once it succeeds, you'll be added to the Academy welcome sequence and emailed your Slack invite.

£79 a month, billed monthly, and you can cancel at any time. Price excludes VAT. Questions? Email me at paul@boagworld.com